Joma has an official partnership with the Davis Cup, which means wearing Joma in the group stage and final of the 2023 Davis Cup. The partnership will debut next week at venues in Bologna, Valencia, Split and Manchester.
Ball boys, staff and referees in the Davis Cup will wear Joma gear during the group stage, which will be played at four European venues from September 12-17. At that time, the entire technical team will be wearing official equipment with the Joma logo. This will be a new opportunity to showcase Joma, known for its quality and technology, to the world as much as possible at such a large-scale tennis event.
Joma, on the other hand, will have the cooperation of national tennis associations and individual players in both host countries. Spain and Serbia will play a group stage match in Valencia, the SAN Luis Fuente Pavilion, featuring Spain's Marcel Granollers and Czech Republic's Thomas
Machachi will be on the field at that time. In the group stage in Bologna, the Italian National Tennis Association of Group A played together in Joma.
Davis Cup is the world's most high-profile country to country men's Tennis team event, is the International Tennis Federation (ITF) responsible for the organization of the event is the largest annual sporting event, there are more than 100 national teams participate, through this major cooperation, It will further strengthen the Joma brand's growing positioning in the sport.
Joma's growing trend in the tennis world
In the tennis world, Joma serves its national federations in several European countries, such as the Spanish Royal Tennis Association, the Italian Tennis Association, the Serbian Tennis Association, and the Slovak Tennis Association. In recent years, Joma has supported important Spanish tennis players (e.g., Pablo Busta, Feliciano Lopez, Marcel Granollers or Albert Ramos; Famous tennis players, such as Beatrice Haddad, Marco Cecchinato or Ivan Dodig, help the brand to have greater international visibility through the strength of the product and the establishment of a wide reach among international players.